EKSISTENSI PASAR KULINER MINGGUAN ( CAR FREE DAY ) SEBAGAI WUJUD KEARIFAN LOKAL DI TAMAN KOTA METRO LAMPUNG

Abstract

This study examines the existence of the weekly culinary market held during Car Free Day in Taman Kota Metro, Lampung, as a manifestation of local wisdom within a rapidly modernizing urban context. The research aims to analyze how this community-based market sustains cultural values while contributing to local economic development. A qualitative descriptive methodology was employed, utilizing direct observation and in-depth interviews with culinary vendors, visitors, and local community figures. The findings reveal that the market functions not only as an economic space dominated by local micro, small, and medium enterprises (MSMEs), but also as a social and cultural hub that preserves traditional culinary practices, promotes community interaction, and strengthens social cohesion. The market demonstrates adaptive capacity through innovations such as digital promotion and product modification while maintaining its traditional identity. Economically, it increases local income, creates employment opportunities, and supports circular economic practices based on local resources. In conclusion, the weekly culinary market represents a sustainable model of community-based creative economy that balances modernization and tradition. This study contributes to the scientific discourse by highlighting the role of local wisdom in fostering resilient, inclusive, and culturally grounded urban economic systems.